Landing pages have 1 clear goal.
In summary, the goal of a Landing Page is to generate leads and introduce potential customers into your sales process.
And I want to share with you a very powerful landing page framework you can steal and start testing out to get better results on your campaigns when driving traffic to your landing pages.
This framework works no matter if you are an affiliate, if you are selling your own services or if you are selling physical products online.
In my experience studying and modeling landing pages and sales funnels from some of the top marketers in the world.
And also building, testing, and implementing different landing pages for my own business, my clients’ businesses, and the programs I promote as an affiliate, I have noticed a clear pattern that generates results.
And in this blog post, I want to share it with you.
Just put yourself in this situation.
Imagine that you are invited to an exclusive cocktail event that is free to enter, where someone is going to give an interesting talk about how to become a top real estate agent by creating an uncovered niche to really differentiate yourself from the competition.
The only thing you need to do to enter be part of this exclusive cocktail invitation is give your name and email at the entrance.
Would you do it?
I’m sure if you are interested in being a real estate agent or simply having a free cocktail with your friends that you would sign up and go to the event.
A landing page works in a very similar way.
Its goal is to invite people (potential customers) to the party, give them something of value for free and introduce them into your sales process, where your main goal is to build a solid long-term trust relationship with them.
Then, by applying the Value Formula, over time you will present them the opportunity of helping your prospects in a higher level if they feel your product or service can solve their problem and is right for them.
You can learn more about the value formula in this video.
The 8 core elements of High Converting Landing Pages
Having that clear now I want to share with you the 8 core elements high converting landing pages have and how you can implement them in your online business.
- Headline
- Subheadline
- Video ( Explaining Your lead Magnet/Offer)
- Opt-in/CTA
- Image & Bullet Points explaining Lead magnet/Offer (+Bonus)
- Short text
- Testimonials (If you have them)
- 2nd Opt-in/ CTA
This is a proven formula that works extremely well when looking to collect leads and introduce new prospects into your sales process while providing tons of value to them and building that solid long-term relationship that will allow you to get sales and happy customers in the future.
As I mentioned at the beginning of this blog post.
It doesn’t matter if you sell your own services online, if you sell protein bars in your eCommerce store or if you are an affiliate marketer, this framework works and can help you a lot.
So go ahead, model it and start implementing it within your own business.
After a couple of weeks of driving traffic and testing it out feel free to send me an email at martin@ecommerceunderdog.com to let me know how it went.
Remember, the goal of a Landing Page is generating leads and introducing people into your sales process, so that later on you can transform them from being complete strangers into happy customers.
PS. If you want to model and use this framework for your business and don’t have a funnel builder yet, I highly recommend you to check out the WordPress plugin I personally use to build my Landing Pages and Sales Funnel. Click here to check it out
